DAZN, on the other hand, recently bought the exclusive broadcasting rights for the Brazilian Blast Premier League (engaging in Counter-Strike) as well as rights to show EPL matches in Canada, Spain and Japan. As a result, in 2020, almost 5 (4.8) million people tuned in to watch the annual Virtual Grand National horse race. A recent study revealed that 70 million people will watch a single esports final, which is higher than the viewership for U.S. professional baseball, soccer, and hockey finals. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Currency Conversion is for Indicative purpose only. Over 150 million in the US watched live sports once a month in 2019. Sportspromedia US Sports Viewership Facts and Stats 9. escharts.com - Esports teams and events stats: Dota 2, LoL, CS:GO 45% of fans are only paying for streaming services, Nearly 50% are watching sports on social media. Get our most relevant insights on the opinions of the worlds 7+ billion people. For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. The 2019 Fortnite World Cup Solo Finals had 1.8 million total hours watched while the 2019 League of Legends World Championship broke the record for the most-watched eSports event with over 100 million viewers. Computer and restaurant industries are at the top while the federal government and pharmaceuticals are at the bottom. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. The nature of sports viewership has changed drastically over the years, as traditional TV viewing has begun shifting somewhat towards streaming content and online platforms. Globally, 65% of adults follow sports on TV and only 39% stream sports. Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph]. Frequency of watching live sporting events in. These factors include: We also use your market data in our Strategic Business Process to support our business decisions. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. Your email address will not be published. In, Activate. Gen Xers report the least impact (52%), followed by baby boomers (50%) and millennials (47%). Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular sports leagues by viewership. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. In general, would you describe yourself as a sports fan, or not? Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. As sports leagues combat dwindling viewership numbers, many broadcasters find themselves in difficult situations. A paid subscription is required for full access. As soon as this statistic is updated, you will immediately be notified via e-mail. [Online]. data than referenced in the text. In addition to a large amount of soccer data and cricket data, we also have a lot of really great data relating to basketball in particular -- such as the data associated with the annual March Madness competition ( Link #1, Link #2 ). whether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. 5. Please do not hesitate to contact me. 1998 FIFA World Cup (3.4 billion) 6. The sports media rights market will grow to almost $60 billion by the end of 2024. In fact, the 1966 FIFA World Cup Final is still the most-watched sporting event in UK TV history. Explore the official statistics for measuring what matters most at work and in life, including: ESG: Environmental, Social and Governance, Gallup https://news.gallup.com/poll/4735/Sports.aspx, Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A, Computer, Restaurant Sectors Still Top-Rated U.S. Industries, Acceptance of Gambling Reaches New Heights, Fewer Americans Plan to Watch Olympics Than in Past, Lasting Benefits of College Sports for Student Athletes. 2022 Sports Viewership Statistics: How Many People Watch Sports? Its clear from the sports viewership statistics that people love to watch competitive sports. The accessibility with which many can access different events now is a stark contrast to before the turn of the century, where some games just werent televised. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . How the World's Biggest Sports Properties Engaged Fans in 2020 . The 2019 MLS season delivered an average audience of 246,000 viewers, 4. suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. Statista assumes no Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. A record for an ICC event. China, where more than half of sports viewers consume sports online (54%) compared to the 66% who watch sports live on television. The 2020 NFL Draft drew a record 15.6 million viewers on the first day (Source: CNBC) Stats on sports ratings in America suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. As a Premium user you get access to the detailed source references and background information about this statistic. Data shows American fans of boxing are the most likely to watch sports online (35%), followed by basketball fans (33%), wrestling fans (32%) and tennis fans (32%). You only have access to basic statistics. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, ticket prices, watching from home vs game attendance, and commercial interest are a part of the industry trends impacting sports viewership. Some additional basketball datasets include data on previous . The 2020 NFL Draft drew a record 15.6 million viewers on the first day, 2. With all major US sporting events in 2020 postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. More than 458 million viewers watched eSports in 2019. 39% of fans are watching sports content via streaming services, with YouTube TV leading the way (16%). The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. 4. Show publisher information The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. Can be shared by unlimited users within one corporate location e.g. (October 16, 2017). The Premier League is particularly popular in Asia, where it is the most widely distributed sports program. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. Fans watched the games for longer too, the competition had 13.7 billion global viewing hours. The FIFA World Cup3.3 billion viewers. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. Research expert covering sports and video gaming. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular, The League of Legends World Championship in 2019 had a. and enthusiasts can be found in the Asia-Pacific region. Statista. Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. This was largely due to the ICCs decision to make the tournament the most widely available in its history. to incorporate the statistic into your presentation at any time. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. The strategy that many major sports leagues and teams employ nowadays is to win over new fans across the globe, broadening their appeal and trying to increase the number of potential business opportunities, and with it, the amount of money that can be made. Ensuring that sports are where fans are. Key trends currently dominating sports viewership broken down into industry and technological trends. On July 23, former womens bantamweight champion Holly Holm headlined a Fox card in Chicago against one of the. That said the EURO final was the most-watched sporting event in 2021. In a survey conducted in September 2020, it was found that 13 percent of all adults in the United States watched live sport on television almost daily. GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the-top) platforms werent even a part of the conversation. U.S. sports fans push pause on their daily routines to watch the 2022 World Cup. Our data shows online sports viewership in Indonesia and Taiwan, for example, is not far behind China. Extended stream stats . Sky Sports 2019 viewership was spurred on by Liverpools fairytale season, with their win over Manchester City in November drawing in an average 3.36 million viewers. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. 2015 ICC Cricket World Cup (2.2 billion) 10. All data is sourced from Fluents portfolio of owned and operated media properties. First, . Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. * Less than 0.5%; ^ WORDING: What is your favorite sport to follow? 22 live channels. Football/soccer (35%), swimming (30% . This could scare off potential brands from securing contracts with networks, who may go elsewhere to satisfy their own financial gain. Spurred by this development and the fact that as many as 45.33% of Brits bet on sports occasionally, many broadcasters are now seeing a lifeline in the integration of online gambling and traditional TV sports broadcasts. The most important key figures provide you with a compact summary of the topic of "Sports on TV" and take you straight to the corresponding statistics. Are you interested in testing our corporate solutions? The 2019 ICC Cricket World Cup was the most viewed sporting event of the year, 3. "Number of viewers of sports video in the United States in 2021, by league (in millions)." This research is only meant to inform and illustrate, as an example, the rich data assets Fluent can derive insights from to drive in-market strategies. However, viewership on half of the local Regional Sports Networks is up. Ratings for the US Open and Kentucky Derby also declined, with the latter seeing the lowest TV audience in history at just 8.3 million viewers. This game outdid both the England vs Denmark semi-finals match and England vs Ukraine, which recorded average audiences of 23.86 million and 20.9 million, respectively. A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). Other experts believe the fall is due to the concentration of star power in the West Coast versus the East Coast. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. It identifies the key trends currently dominating sports viewership, broken down into industry and technological trends. While sports fans have always traditionally watched sports either live at stadiums or on the TV from the comfort of their own home, the growth of the Internet has opened up many different ways of watching sports. October 16, 2017. If you are an admin, please authenticate by logging in again. Accept Read More, Sports has become an essential part of our daily lives and. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best sports TV ratings of 2020. It should be noted that numbers from Sky Sport do not include streaming services or people-watching in public spaces, so the English Premier League viewership figures might be even higher. 1. Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. Viewership intent among avid fans was similar, but less dramatic. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. NBA viewership is down by double-digits compared to this time last year, As a surprise to no one, football is the king of the, most popular sports in America by TV ratings, The 2020 NFL Draft the annual three-day event where. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. The key technology trends impacting sports viewership are rise of streaming, social media, in-game technology, and virtual reality. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Top 7 Legal Betting Sites [Bet With no 21 Richest Boxers in the World [Are You 37+ Sports Betting Stats [Rise of the Billion NFL teams recruit players from college leagues. FOX Sports executive vice president Michael Mulvihill broke down the list: Total Minutes of Live Sports Event Viewing in 2021: FOX - 250.3 billion minutes CBS - 224.4 NBC - 220.0 ESPN - 215.6 ABC - 86.1 Audience viewership has always been an integral part of sports, as, without it, there would be no market for sports in general. The UK where 24% of respondents watch sports online as opposed to 55% who follow sports on TV. Published: June 30, 2021 According to a recent analysis conducted by Nielsen, three primary drivers of declined viewership across sporting events since play resumed are interconnected and worth monitoring entering 2021. September 10, 2020 at 1:56 pm ET. Sports viewership industry analysis also covers: Timeline Sports Viewership Industry Analysis For more sports viewership market forecast insights, download a free report sample The key technology trends impacting the theme are the rise of streaming, social media, in-game technology, and virtual reality. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. Learn how to discover the data you need to help your organization make better decisions and create meaningful change. Based on soccer viewership statistics, an average of 1.9 million people in the UK watched Premier League matches live on Sky Sports during the 2019/20 season. At no point will consumers personal information will ever be disclosed. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. As these sport viewership statistics clearly show, the number of viewers has significantly dropped in the last two years. Required fields are marked *. Clicking on the following button will update the content below. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. 1,611 current viewers. An average of 14.9 million people watched a regular season game in the NFL in 2020. . According to a. , eSports saw around 458.8 million viewers worldwide. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. Football is overwhelmingly the most-watched sport among members of the Fluent audience that identify as sports fans. 2019 ICC Cricket World Cup (2.6 billion) 9. Learn more. Sports viewership trends meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. Pages: 25 The graph presents a forecast of the number of sport video viewers in the United States in 2021, sorted by league. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Also provided is a look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A Ensure that you have the right strategy, culture, people, structure and processes in place to achieve your goals. In fact, the league experienced a 9.7% drop in ratings in 2017 amid the Colin Kaepernick controversy. Streaming Video Trends: Why and How Consumers Watch. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. Male sports fans are feeling the greatest impact and ultimately spending less time watching TV due to the lack of sports programming. 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. CNBC and the largest percentage of those people are middle-aged, upper-income white men. Social media networks have become an integral part of sports viewership, with many fans often posting comments and messages while watching their favorite teams play. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. Cricket is an excellent example of a sport efficiently using technology to reach quick and correct decisions, and part of this is due to the tech having been around for several years. All orders are processed in US Dollars only. Then you can access your favorite statistics via the star in the header. 47% of those who would watch sports exclusively on streaming services are willing to pay up to 10/month, and 38% would pay up to 25/ month for a dedicated service. Fluent Pulse reflects a daily online survey collected across Fluents portfolio of owned & operated websites. Enquire Before Buying Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. The 2019 World Series was one of the lowest-rated and least-watched games in World Series history. We have a lot of great sports datasets on Kaggle! Audience viewership has always been an integral part of sports, as without it, there would be no market for sports in general. Published: March 21, 2022 Please do not hesitate to contact me. The FIFA World Cup is one of the most popular sports events in the world, especially in the UK. Sky Sports English Premier League viewership was up 21% in 2019, 5. eSports saw around 458.8 million viewers worldwide in 2019, 6. This has been a growing trend throughout the league in recent years, with many hardcore football fans feeling as if they can no longer afford to attend games. As t. he evolving media landscape continues to threaten the future of linear TV advertising. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Length of sports TV programming in the U.S. 2002-2017, Most valuable sports channels in the U.S. 2015, by subscription revenue, Wealthiest sports commentators worldwide 2017, Super Bowl TV viewership in the U.S. 1990-2022, Average TV viewership NHL Stanley Cup games 2008-2022, MLB World Series TV viewership in the U.S. 2000-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Number of TV viewers of most watched sporting events in the United States in 2022 (in millions), TV rating of sporting events in the U.S. 2020, TV ratings of major sporting events in the United States in 2020, Top 10 single telecast TV programs in the U.S. 2020, Leading single telecast TV programs in the United States in 2020, by average number of viewers (in millions), Priciest shows for advertisers on broadcast TV in the U.S. 2020/21, Leading TV shows on broadcast TV in the United States during the 2020/21 TV season, by cost of a 30-second spot (in U.S. dollars), Average per game attendance of major US sports leagues 2019, Average per game attendance of the five major sports leagues in North America in 2019, Digital live sport viewership in the United States 2021, Number of digital live sports viewers in the United States from 2021 to 2025 (in millions), Watching frequency of live sport on television in the U.S. 2021, Frequency of watching live sport on television in the United States as of April 2021, Viewership of live sport on TV in the U.S. 2020, by generation, Frequency of watching live sporting events in the United States as of September 2020, by generation, Type of sports content watched weekly in the U.S. 2020, by age, Share of sports fans who watch selected sports content weekly in the United States as of November 2020, by generation, Sports content viewership in the U.S. 2020, by platform and age, Share of sports fans who consume sports content weekly in the United States as of November 2020, by platform and age, Platforms used for watching sports highlights in the U.S. 2020, Most popular platform for sports highlights in the United States as of August 2020, Average per game TV viewership of NFL games in the United States 2010-2021, Average television viewership of the NFL regular season from 2010 to 2021 (in millions), NFL Monday Night Football average viewers 2015-2022, Average number of viewers of ESPN's Monday Night Football in the United States from 2015 to 2022 (in millions), NFL Thursday Night Football average viewers 2015-2020, Average number of viewers of Thursday Night Football in the United States from 2015 to 2020 (in millions), Number of viewers of the NFL Draft in the United States in April 2022, by round (in millions), Total broadcasting rights of the NFL by sector in 2019/20, Broadcasting rights revenue of the NFL in 2019, by sector (in billion U.S. dollars), TV viewership of the Super Bowl in the United States from 1990 to 2022 (in millions), Super Bowl TV ratings in the U.S. 1990-2022, TV ratings of the Super Bowl in the United States from 1990 to 2022, NFL Super Bowl halftime show viewers in the U.S. 2022, Number of viewers of the Super Bowl halftime show in the United States from 2012 to 2022 (in millions), Streaming viewers of the Super Bowl in the U.S. 1990-2022, Average streaming viewership of the Super Bowl in the United States from 2012 to 2022 (in millions), Most Super Bowl wins by NFL team 1967-2022, Super Bowls won by NFL team from 1967 to 2022, Super Bowl advertising revenue from 2003 to 2021 (in million U.S. dollars), Advertising spending of largest Super Bowl advertisers in 2021 (in million U.S. dollars), Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2022, Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2022 (in million U.S. dollars), Average TV viewers of the NBA regular season from 2020 to 2022 (in millions), NBA Finals TV viewership in the U.S. 2000-2022, Average TV viewership of NBA Finals games in the United States from 2002 to 2022 (in millions), NBA Finals TV ratings in the U.S. 2002-2022, Average TV ratings of NBA Finals games in the United States from 2002 to 2022, Average viewers of the NBA Finals in the U.S. 2022, Number of viewers of the NBA Finals in the United States in 2022, by game (in millions), Average U.S. TV ratings of NBA Finals 2022, Total broadcasting rights of the NBA by sector in 2019/20, Broadcasting rights of the NBA in 2019, by sector (in billion U.S. dollars), TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership of NHL season opener games in the U.S. from 2009 to 2022 (in 1,000 viewers), National Hockey League Stanley Cup games average TV viewership from 2008 to 2022 (in millions), Average U.S. TV ratings NHL Stanley Cup games 2006-2022, National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2022, NHL - number of Stanley Cups won by team 1915-2022, National Hockey League - number of Stanley Cups won by team from 1915 to 2022, Enjoyment level of the NHL All-Star Game in the U.S. 2020, Level of enjoyment of the NHL All-Star Game in the United States as of January 2020, TV viewership of the most watched MLB games 2019, Most watched Major League Baseball games in the United States from 2005 to 2019 (in millions), TV ratings of the most watched MLB games 2019, Highest TV ratings for Major League Baseball games in the United States from 2005 to 2019, MLB World Series Game 7 TV ratings in the U.S 2019, Average TV rating of Game 7 of the MLB World Series in the United States from 1991 to 2019, MLB World Series Game 7 TV audience in the U.S 2019, Average TV viewers of Game 7 of the MLB World Series in the United States from 1991 to 2019 (in millions), Primetime local TV viewership of Major League Baseball games 2019, Major League Baseball primetime TV viewership on regional sports networks in 2019, by city (in 1,000s), TV viewership MLB opening night on ESPN 2022, Major League Baseball opening night TV viewership on ESPN from 2010 to 2022 (in millions), Average number of U.S. TV viewers major golf tournaments 2021, U.S. average TV viewership of major golf tournaments* in 2021 (in million viewers), TV ratings for final round of The Masters in U.S. 1997-2022, TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2022, Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age, Share of Americans who watched the tennis U.S. Open Men's Final in the last 12 months in 2018, by age, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, TV viewers and ratings of the tennis U.S. Open Women's Final in the United States from 2010 to 2020 (in millions), NCAA basketball March Madness average TV viewership 2022, NCAA March Madness basketball tournament average TV viewership from 2013 to 2022 (in million viewers), NCAA college football TV ratings and viewership 2020, NCAA college football television ratings and viewership figures in the United States in the 2020/2021 season (in thousands), Number of average MLS TV viewers in the U.S 2012-2021, Average TV viewers of Major League Soccer regular season games in the United States from 2012 to 2021 (in 1,000s), MLS playoffs TV audience in the U.S. 2019, Average TV viewers for the Major League Soccer (MLS) playoffs in the United States in 2018 and 2019, Major sporting events national TV ad revenue in the U.S. 2015-2019, Major sporting events national TV advertising revenue in the United States from 2015 to 2019 (in million U.S. dollars), TV advertising spending during post-season sports 2018, TV advertising spending during selected post-season sports in the United States in 2018 (in million U.S. dollars), Opinion on corporate advertising in sports in the U.S. 2020, Public opinion on corporate advertising in professional sports in the United States as of December 2020, Opinion on pro sports teams uniform ads in the U.S. 2020, Public opinion on professional sports teams displaying a corporate sponsor's logo on their uniforms in the United States as of December 2020, Revenue from sponsorship in sports in North America 2006-2023, Sports sponsorship market size in North America from 2006 to 2023 (in billion U.S. dollars), Sports sponsorship spending in the U.S. 2014-2024, Sports sponsorship spending in the United States from 2014 to 2024 (in billion U.S. dollars). 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sports viewership data